Small ideas.
Their own sites.
A collection of standalone experiments — thinking tools, adversarial AI, decision journals. Each one earned its own home the day it stopped being a demo.
Ideas ship when they're ready.
Labs is where an idea goes when it deserves more than a Notion doc but not yet a company. Once it earns its keep, it gets a name, a site, and a permanent home here.
Fieldstone
A quiet place to write down the decision, the reasoning, and the bet — so you can grade yourself honestly when the outcome lands.
Touchstone
A benchmark you set once, then measure every future thing against. Personal standards, made visible.
IAI · Whetstone
The Iterative Adversarial Inquiry method, operationalised. An AI built to sharpen your ideas by pushing back — not to agree with you.
Backed by the desk,
and by people we're proud to name.
Labs graduate from the notebook thanks to institutional support and thoughtful individuals. Wakafire raised over $30,000 across three backers, including the Tony Elumelu Foundation. Find A Mech was picked into the ITU Seed Accelerator 2022 cohort. If you fund early-stage software, back African founders, or want to underwrite a lab from prototype to product — the desk is open.
Three rules,
quietly enforced.
One idea per site
If it doesn't deserve its own domain, it doesn't leave the notebook. Labs are focused — never mega-suites.
Ship or shelve
Every lab reaches a version that works, or gets archived honestly. No perpetual betas.
Public by default
Free to try, no sign-up wall unless the tool genuinely needs one. Curiosity should be cheap.
"A prototype is a promise. A prototype with its own URL is a product."
The next lab ships when it's ready.
Drop your email and we'll tell you the day it goes live. No roadmap, no newsletter — one note per launch.